The scale and demographics of Asia throw up some disconcerting facts about alcohol consumption and preferences. Forget the long-standing history of gin production in the Netherlands and Great Britain, the world’s largest-selling brand of gin today comes from the Philippines, as Teodorico Lasin from Ginebra San Miguel explained. Far be it from companies such as Ginebra San Miguel, however, to minimise the influence of the Old World countries on the inception and subsequent popularity of gin around the other side of the world.

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