Baijiu is at the very core of the most noble and ancient Chinese craftsmanship, explained Jinzhong Ai, winemaker at the Beijing Red Star Co., Ltd. Produced by fermenting and distilling sorghum – a grain widely grown across China – the spirit has been made using age-old rituals for over two thousand years. The preferred drink of both Emperors and the people, it is an essential tipple at any party and a gift encapsulating the most noble intentions. It epitomises quintessential Chinese expertise and community spirit.